NEWS, PROMOTIONS, AND EVENTS FROM THE NEW YORKER ADVERTISERS

FIT BODIES, FIT BRAINS

It seems everyone’s got a favorite workout these days, but this fitness regime isn’t about building six-pack abs or killer quads. It’s about your brain.

Fit Brains is the free, online, mobile-friendly brain training app from Rosetta Stone, the people who redefined language learning. The idea is to game your way to greater strength in cognitive areas like memory, logic, speed, focus, and of course, language.

In practice, Fit Brains games are fun, challenging, and a little addictive—the more you advance, the further you want to go. Competitive types (you know who you are) will appreciate the ability to compare your performance with other Fit Brains users in your age group and gender. With more than 60 games to choose from so far, you and your brain will never run short of new challenges.

So, does it really work? The science is solid. Fit Brains has been developed under the supervision of Dr. Paul Nussbaum, a neuropsychologist and leader in the field of Brain Health. And Fit Brains users report improved memory, enhanced focus, and a whole lot of fun thanks to the program.

Fit Brains is online and mobile, so you can treat your brain to a good workout practically anywhere (while on the treadmill at the gym, even)—and on whatever device works for you.

Of course, if you’re a regular reader, your brain may be fitter than most already. It’s easy enough to find out—just go to FitBrains.com to start playing.