NEWS, PROMOTIONS, AND EVENTS FROM THE NEW YORKER ADVERTISERS

The Power of Community

PRESENTED BY SHELL

Visionary thinking has helped the economically challenged Morro de Mineira favela outside Rio de Janeiro power a vital community resource while teaching an important lesson about the transformative power of technology. Using a combination of solar power and kinetic tiles that turn footsteps into energy, players running on the local soccer field help to power their own night games—a brilliant lesson in positive energy, sustainability, and community cooperation. Now that’s something to cheer about.

See the story play out in real time at youtube.com/shellletsgo.

#makethefuture